Marukatte Blog

Insights on Product Development, Customer Engagement, and Mastering D2C Marketing & Sales

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15 Jul 2024

Smart Titles - AI Powered Product Title & Description

Are you an online seller struggling with product visibility across marketplaces? Our AI-powered tool generates SEO-friendly titles and descriptions tailored to each platform. Just provide your product image and details, and receive optimized, marketplace-specific content ready for upload.

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10 Jul 2024

Navigating Amazon Seller Options in India: Quick Guide for Small and Medium D2C Sellers

Choosing the right Amazon fulfillment option is crucial for your D2C business. Here’s a quick guide to help you understand EasyShip, Fulfillment by Amazon (FBA), and Multi-Channel Fulfillment (MCF), along with key insights and considerations.

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05 Jul 2024

D2C vs. B2C vs. B2B : The Key Differences and Why D2C is Surging!

For aspiring online sellers in India, understanding the different business models—D2C, B2C, and B2B—is essential. Each model offers unique opportunities and challenges. This blog post will break down these concepts in a clear and concise manner and highlight why the D2C (Direct-to-Consumer) model is rapidly gaining traction.

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03 Jul 2024

Mastering Dropshipping: A Comprehensive Guide for Indian Entrepreneurs

Dropshipping is revolutionizing e-commerce in India. It allows sellers to run their businesses without keeping stock, cutting costs and reducing risks. Here's how you can succeed in this booming market.

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02 Jul 2024

Empowering Traditional Shopkeepers - A Guide to Selling Online in India

The digital age offers traditional shopkeepers in India a chance to expand their reach. This guide provides a step-by-step approach to selling online, enhancing business prospects and simplifying the digital transition.

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21 Jun 2024

Mastering Your Amazon and Shopify Listings - Easy and Effective Strategies

Managing your e-commerce catalog on Amazon and Shopify can be tough. From keeping your product data accurate to meeting platform rules, the challenges can be overwhelming. But there are effective strategies to transform these challenges into opportunities for growth and efficiency.

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17 Jun 2024

7 Tips for Non-Technical Founders to Increase Marketplace Sales

7 tips tp effectively manage and boost your sales on multiple online marketplaces without needing advanced technical skills.

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14 Jun 2024

7 Simple Tips to Create Engaging Product Description for Organic Products

As a small business owner selling organic products online, having great product descriptions is key to attracting and keeping customers. Good descriptions can make your products stand out. Here are 7 simple tips to help you write engaging product descriptions that highlight the unique qualities and benefits of your organic products.

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12 Jun 2024

5 SEO Tips to Enhance Your Product Listings

Are you a small online seller in India looking to boost your product visibility and drive more traffic to your store? Here are five simple and effective SEO (search engine optimization) tips to help your products stand out and attract more customers.

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10 Jun 2024

The Importance of Accurate Product Listings for Small Businesses

Accurate product listings are crucial for D2C (Direct to Consumer) businesses, especially small online stores in niches like jewelry, apparel, organic products, fashion, and skincare. Here’s why maintaining precise listings is essential and how you can keep them up-to-date and compelling.

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01 Jun 2024

Why you need a centralized product catalog management solution?

A centralized product catalog is a powerful tool that can save time, reduce errors, and enable seamless operations. In this blog post, we will explore the importance of having a centralized product catalog and how it can benefit your business."

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30 May 2024

How to Optimize Your Product Listings for Better Sales?

As an online seller, you know how important it is to have your products seen by as many potential buyers as possible. But just having your products listed isn’t enough. To really stand out and make sales, you need to optimize your product listings. Here’s a straightforward guide to help you do just that.

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17 May 2024

Assessing the readiness to scale of your small online business

Scaling your small online business involves a range of strategic considerations and signals that suggest you're ready to take the next step. Here’s how you can evaluate your readiness across the aspects you mentioned:

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24 Apr 2024

Mastering Product Descriptions - 8 Proven Tactics for Small Businesses

Crafting captivating product descriptions isn't just about listing features—it’s about forging a connection with your audience that persuades them to purchase. Here are concise, impactful tips to help you write better product descriptions and boost sales for your small business

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22 Mar 2024

Indian marketplaces directory for online sellers

In order to make it easy for small and medium online sellers to easily discover these marketplaces, we have complied a directory of marketplaces that are focused around different themes or niches - sustainable products, Indic or Indian culture & tradition related products, handcrafted products etc.

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13 Mar 2024

Building in public - Initial pricing model for Marukatte

Defining the initial pricing model was expectedly tricky and hard. In the spirit of building in public, here we look at our approach to arrive at the initial pricing model

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07 Mar 2024

Marukatte - Beta Version Live; Available for Sign-ups

Our product Marukatte is all about connecting your goods with hearts and eyes online, just as the marukattes of old connected sellers to buyers. It’s a nod to tradition, but with a modern twist, helping today’s businesses tell their stories far and wide. Marukatte is now available for sign-ups. We are working with a few early pilot customers. If you or anyone you know is selling products online, do let us know. We would be happy to work with you as an early pilot customer with introductory pricing and extended free trial.

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02 Feb 2024

'Organic' Growth - Story of a small biz owner selling organic food online

Imagine starting a small business with a big dream: to make healthy, organic food accessible to everyone. This is the story of a woman - we spoke to while validating the idea for our product - who turned her passion into a successful small business online. Her journey is rich with insights and strategies that are invaluable for small business owners, particularly those navigating the online world. Let's delve into her story and uncover the lessons it holds.

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15 Feb 2024

3 Simple Steps to Protect Your Small Online Business from Shipping and Payment Problems

Running a small online business means facing challenges head-on, especially when it comes to shipping and payment issues. Here's a practical guide to keeping your business protected while creating memorable experiences for your customers, all without stretching your budget thin.

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06 Feb 2024

The Untapped Potential of Marketplace Selling - A Call for Social Media Entrepreneurs

Marketplace selling offers a world of opportunity for businesses ready to take their online presence to the next level. By strategically expanding your sales channels, you can reach more customers, build trust, and create a more resilient business model for the future.

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31 Jan 2024

Using AI in building a SaaS product

The internet is littered with either ‘AI is going to take away jobs’ scare mongering opinions or ‘how AI will make you superhuman’ type self-help stuff.I feel anyone who has used these AI tools in their work will realize both of these opinions are not entirely true. In our experience, tools like ChatGPT, GitHub co-pilot serve as very useful digital assistants.

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29 Jan 2024

Investing time in product catalog curation

A detailed approach to effectively manage your catalog, from initial setup to regular maintenance.

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18 Jan 2024

Lessons from a woman entrepreneur selling sarees

Whether it's about clever marketing strategies, customer relationship management, or innovative business solutions, your insights could be invaluable to fellow online entrepreneurs. Let’s share and learn from each other's experiences, helping us all grow in the diverse and dynamic arena of online selling.

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16 Jan 2024

Building ScalePeak - Validating product idea - Journey so far

While it looks deceptively simple to read about, validating product ideas is a challenge every time you do it

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15 Jan 2024

The problem small business sellers face in presenting products online

ScalePeak is designed to make managing, distributing and marketing online product content easier, giving you more time to focus on what you love – growing your business.