Here are seven easy-to-follow tips for non-technical D2C sellers in India to increase sales on marketplaces like Amazon, Flipkart, Meesho, Shopify, Ajio, Myntra, Snapdeal, Shopclues, Jiomart, Blinkit, Bigbasket, and Swiggy Instamart, others along with some helpful tools:
- Improve Product Titles and Descriptions:
- Tip: Make sure your product titles and descriptions are clear and have important keywords that people might use to search for your products.
- Tool: Google Keyword Planner (free) to find popular keywords related to your products.
- Example: Instead of "Shirt," use "Cotton Casual Men's Shirt - Blue, Size M."
- Use High-Quality Photos:
- Tip: Use clear and bright photos of your products from different angles. Show how the product is used.
- Tool: Canva (free version available) to edit and enhance your photos.
- Example: Take photos of a dress being worn, showing front, back, and close-up details.
- Get Customer Reviews:
- Tip: Ask your customers to leave reviews after they buy your products. Good reviews help new customers trust your products.
- Tool: WhatsApp to send a thank-you message with a request for a review.
- Example: "Thank you for buying our product! We hope you love it. Could you please leave a review to help others? Thank you!"
- Promote on Social Media:
- Tip: Share your products on social media to reach more people and drive traffic to your listings.
- Tool: Buffer (free version available) to schedule and post on multiple social media platforms.
- Example: Post photos and videos of your products on Instagram, Facebook, and Twitter with links to buy them.
- Offer Discounts and Bundles:
- Tip: Create special deals like discounts and product bundles to attract more buyers and increase sales.
- Tool: Shopify’s Discount Features to easily set up discounts and bundles on your store.
- Example: Offer a 10% discount on a bundle of a shampoo and conditioner set.
- Advertise on Marketplaces:
- Tip: Use the advertising features on marketplaces like Amazon and Flipkart to make your products more visible.
- Tool: Amazon Advertising and Flipkart Ads have simple tools to help you create ads.
- Example: Set up a small budget for sponsored ads to appear at the top of search results.
- Keep Track of Inventory and Prices:
- Tip: Regularly check your stock levels and adjust your prices based on demand and competition.
- Tool: Zoho Inventory (free plan available) to help you manage your inventory and pricing.
- Example: If a product is selling fast, make sure you have enough stock and consider raising the price a bit.
Bonus Tip: Manage Multiple Marketplaces Efficiently:
- Tip: Use a platform like Marukatte to manage your listings, inventory, and orders across multiple marketplaces from one place.
- Tool: Marukatte helps streamline operations, making it easier to update product information and track sales across various platforms.
By following these tips and using the suggested tools, you can effectively manage and boost your sales on multiple online marketplaces without needing advanced technical skills.
